TM
A proven, non-toxic and highly effective PGR to induce bud-dormancy break in Table Grapes, Kiwifruit, Apples, Cherries and additional deciduous crops
BudUp is a new bud-dormancy break replacement for the challenging and toxic solutions based on Hydrogen Cyanamid (HC),
optimizing safety growing for the farmers, for the plants and for the environment.
BudUp was tested successfully on a wide range of deciduous trees, such as table grapes, apples, plums, kiwifruit and berries in various locations around the world.
In warm weather regions, prolonged dormancy is the major obstacle for the economic production of Table Grapes and other deciduous crops, due to the lack of sufficient prolonged time of low temperatures.
Hydrogen Cyanimide (HC) is the most common and only effective solution to induce bud dormancy break and optimize fruit setting. But HC is banned in Europe and under review in many other countries due to its toxicity which harms the environment and poses a risk to farmers. Further to that, HC is phytotoxic when it is not applied correctly.
Numerous field trials proved that BudUp has similar effectiveness as HC of breaking bud dormancy and superior advantages over HC, such as: better bud-break uniformity and non-phytotoxic effect, even if applied on non-dormant buds.
Addressable Market
Harvested areas in warm countries (Hectares)*
Apples
3.7 Million
Kiwifruit
250 Thousand
Table Grapes
1.2 Million
Cherries
310 Thousand
Plums
2.3 Million
* Source: The Food and Agriculture Organization of the United Nations (FAO)
Successful Field Trials
Table Grapes: Israel, Mexico, South Africa
Kiwifruit: Israel, New Zealand, Italy
Apples: South Africa
Cherries: Turkey
Berries: Mexico
Plums: South Africa
Better for Farmers
Better for Plants
Better for the Environment
Innovation is based on extensive academic research and industrial development
From Technology to Product
Eyal Cohen
Director
With more than 20 years of hands-on experience managing companies, leading local and global sales, business development and strategy,
Eyal has played an active role in bringing new technologies and innovations to fruition in startups and mature companies. He holds a Bachelor Degree in Computer Science and Economy (TAU), and an MBA from the Technion.
Etti Or, PhD.
Chief scientist
Dr. Etti Or is a Molecular Physiologist, specializing in grapevine physiology, whose philosophy explores the whole journey "From the Vineyard to the tube and Back".
Dr. Or headed the Fruit Tree Sciences Department at the Institute of Horticulture, Volcani Centre, ARO, and has been a member of the scientific committees of International Plant Dormancy Symposia and Grapevine Physiology Symposia for the past two decades.
Her main areas of expertise are:
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The cascade of biochemical events that regulate the release of grape bud dormancy.
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Manipulation of bud-dormancy release in grapevines with respect to production in warm climates.
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Effects of within-cluster competition on natural thinning, berry size, and cluster appearance.
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Development of inflorescence primordia within the bud.
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Manipulation of flower thinning ability to improve grape quality.
Ohad Zuckerman
Director
A seasoned manager with a long career in Ag & Food, including managerial positions and BOD membership, Ohad managed Zeraim Gedera, a leading Israeli seed company, which was sold first to a private equity fund and then to Syngenta at a valuation of USD $95 million.
He holds a BSc. In Agriculture (Hebrew University), and an Executive MBA, joint degree (Kellogg, Northwestern University and Recanati, TAU).
Team
TM
1 Shankar St. Herzliya, 4672501 ISRAEL
Phone: +972-3-535-3043
Fax: +972-3-7618001
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